NORTHERN Baja

Wine, beer and Baja Med cuisine

Location of Northern Baja on the map of Mexico

Northern Baja California is the great culinary destination of Mexico's Pacific coast. Here lies the Valle de Guadalupe, Mexico's wine country, with more than a hundred wineries and several Michelin-starred restaurants; Ensenada and its craft beer and seafood scene; Tijuana-style tacos; Puerto Nuevo lobster; Tecate, birthplace of the beer that bears its name; and Baja Med cuisine, which brings together the sea, the garden and the fire. After Mexico City, Baja California is the state with the most Michelin stars in the country.

Accolades

  • Michelin Guide Mexico 2026: Baja California is the state with the second-highest number of starred restaurants in the country, after Mexico City; several of them are in the Valle de Guadalupe.
  • Valle de Guadalupe: the region that produces most of Mexico's wine.

Destinations

Valle de Guadalupe

Valle de Guadalupe

Mexico's wine country: more than a hundred wineries, several Michelin-starred restaurants, open-fire country cooking by renowned chefs and boutique hotels among the vineyards.

Ensenada

Ensenada

A Pacific port and Baja California's craft beer capital: dozens of breweries, seafood carts famous throughout the country, the birthplace of the fish taco, the seafood market and La Bufadora.

Tijuana

Tijuana

A vibrant border city and the capital of Baja Med cuisine, birthplace of the Caesar salad and the famous Tijuana-style tacos, with a booming cultural and brewing scene.

Rosarito

Rosarito

Pacific beaches and sunsets just minutes from the border, with its traditional boardwalk and the village of Puerto Nuevo.

Puerto Nuevo

Puerto Nuevo

The fishing village famous for Puerto Nuevo-style lobster: fried, served with rice, beans and freshly made flour tortillas.

Tecate

Tecate

A Pueblo Mágico among mountains and vineyards, birthplace of Tecate beer and gateway to the Wine Route.

Baja's wine, beer and cuisine

The wine

The Valle de Guadalupe produces most of Mexico's wine. Private tastings with winemakers, vineyard tours and pairing meals at the wineries.

The beer

Ensenada and Tijuana are the heart of Mexican craft beer, and Tecate is the birthplace of one of its most famous beers.

The sea

Seafood carts in Ensenada, fish tacos, sea urchin and clam tostadas, and Puerto Nuevo lobster.

Baja Med cuisine

Sea, garden and fire: the cuisine born in Baja California that now holds Michelin stars, from Tijuana to the Valle de Guadalupe.

What to experience

  • Private tastings and meals at Valle de Guadalupe wineries.
  • Tables at the Valle's Michelin-starred restaurants.
  • A craft brewery trail through Ensenada and Tijuana.
  • Seafood carts and fish tacos in Ensenada.
  • Tijuana-style tacos and a culinary tour of Baja Med cuisine.
  • Lobster in Puerto Nuevo and sunsets in Rosarito.
  • Tecate, Pueblo Mágico and birthplace of Tecate beer.
  • La Bufadora and the Pacific coast.

Ideal for

  • FIT
  • Groups
  • Weddingsthe Valle's vineyards are increasingly chosen for weddings
  • MICEsmall groups and food and wine incentives

Best time to visit

From April to October, sunny days in the Valle, with the grape harvest in August. Winter is cool and quiet. On the coast, mornings are often overcast in spring and early summer.

Events in the region

Public holiday

November 1 – 2, 2026

Day of the Dead

Nationwide

Celebrated throughout Mexico on November 1 and 2, with offerings in homes and visits to cemeteries; it is recognized by UNESCO as Intangible Cultural Heritage.

Religious

December 12, 2026

Feast of the Virgin of Guadalupe

Mexico City · Nationwide

Every December 12, millions of pilgrims arrive at the Basilica of Guadalupe in Mexico City to commemorate the apparition of the Virgin. The celebration includes the midnight Mañanitas on the 11th, masses and Concheros dances in the atrium.

Cultural festival

February 2027 · date to be confirmed

Ensenada Grand Carnival

Ensenada

Carnival in Ensenada, Baja California, with parades, comparsas and music.

Sports

June 2 – 6, 2027

SCORE Baja 500

Ensenada

The second round of the SCORE World Desert Championship, an off-road race of approximately 500 miles on a loop course starting and finishing in Ensenada, Baja California.

Let's design your clients' trip to Mexico's wine country.